AI is developing rapidly and is impacting photography, casting, and
post-production. We actively follow these developments and remain in dialogue with clients, creators, and talent.
Our starting point remains working with real people and real performances on camera. Talent is central to every production.
At the same time, AI can play a role in certain workflows, for example in preparation, visualization, or post-production. This is only possible under clear conditions and always in consultation.
We protect the interests and portrait rights of our talent. AI is never used without consent. For each project, we assess what is appropriate and responsible.
